R&D projects
Discover avocado levy investments into Avocado Fund R&D initiatives
The avocado levy has been invested into following Hort Innovation Avocado Fund R&D initiatives, together with Australian Government contributions.
Discover the projects that you want to see by refining the list by ongoing, completed, and historical R&D projects as well as projects by R&D portfolio type. You can also filter the projects by areas of extension and communications, international trade, and data and insights.
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Avocado claims testing - domestic research 2024/25 (AV24001)
This project is identifying the most compelling health claims that can drive avocado purchases among Australian consumers, especially light buyers.
20 November 2024
International avocados evaluation mission (AV22018)
This project gathers reliable qualitative data about key export markets and target customers for the avocado industry, including importers and retail buyers.
22 August 2023
Avocado qualitative consumer research (AV22010)
This short project is undertaking qualitative consumer research to support the direction of future marketing campaigns for avocados that will be appealing, relevant, distinctive and compelling for consumers, especially light buyers.
3 July 2023
Marketing campaign evaluation modules FY22/23 (MT22200)
This project examined the impact of Hort Innovation’s Apple and Pear, Avocado, Banna, Mango, Mushroom and Sweetpotato levy-funded marketing campaigns.
4 December 2023
Consumer behavioural and retail data for fresh produce (MT17015) (MT17015c)
This multi-industry investment provided regular consumer behaviour data and insight reporting about the avocado industry through the Harvest to Home platform.
16 March 2022
Australian avocado consumer research, 2007 (AV04015)
This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.
23 June 2020
Category and Consumer Impact Monitor (ST19031)
This investment provided weekly updates on consumer attitudes and behaviours during and beyond COVID-19.
15 June 2020
Foodservice custom research reports (MT18002)
This market research investment delivered key insights around the foodservice industry for the avocado, mushroom and onion industries
26 April 2019