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Marketing

Apple marketing snapshot 2023/24

Hort Innovation was responsible for investing the apple marketing levy into a range of activities to drive awareness and consideration in 2023/24.

2 October 2024

Ongoing project

Comms evaluation deep dive modules 23/24 (MT23202)

This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.

21 February 2024

Completed project

Apple and pear qualitative research (AP22006)

In 2023, this project conducted qualitative consumer research to inform future marketing efforts in the apple and pear industry.

23 October 2023

Ongoing project

Pest and disease management (PIPS 4 Profit) (AP22001)

This investment is optimising the Australian apple and pear industry’s approach to integrated pest and disease management (IPDM) with a focus on profitability.

24 October 2023

Ongoing project

Building sustainable soils (PIPS 4 Profit) (AP22003)

This investment is developing and evaluating strategies and technologies for efficient and reliable apple and pear orchard soil and nutrient management.

27 September 2023

Ongoing project

Pear production systems for future climates (PIPS 4 Profit) (AP22002)

This investment is developing more profitable pear orchards that have higher labour use efficiency, produce stable yields of high-quality fruit, use state-of-the-art technology to manage spatial and temporal variation, and collect objective eco-credential data to support low environmental impact production systems.

27 September 2023

Ongoing project

Optimising apple production systems (PIPS 4 Profit) (AP22004)

This project will provide a national approach to developing profitable growing systems for apple production across Australia.

27 September 2023

Ongoing project

PIPS 4 Profit Coordinator (AP22005)

This project supports the coordination and integration of several projects that comprise the ‘PIPS 4 Profit’ program for the apple and pear industry (the fourth iteration of the Productivity, Irrigation, Pests and Soils program).

27 September 2023

Media Release

$13.6M to reimagine orchards of the future

$13.6M to reimagine orchards of the futureA team of scientists, engineers and economists have been assembled to reimagine what orchards in the future could look like through a $13.6M program aimed at improving efficiency in resources and labour.

16 August 2023

Media Release

Banana army poised to defend Aussie plantations

Banana army poised to defend Aussie plantationsBanana growers managing over 600 commercial banana properties along the east coast of Australia are being armed with an arsenal of tools to guard against significant pests and diseases through a $1.7M

18 May 2023