Horticulture Impact Assessment Program 2023/24 to 2025/26 (MT24005)

Hort Innovation engages independent consultants to evaluate the impact of our R&D investments, providing insights into the type and magnitude of impacts that are being generated across the company’s strategic levy programs.

10 October 2024

• Ongoing project
• Potato – Processing Fund
• Potato – Fresh Fund
• Papaya Fund
• Almond Fund
• Apple and Pear Fund
• Avocado Fund
• Banana Fund
• Cherry Fund
• Citrus Fund
• Dried Grape Fund
• Lychee Fund
• Macadamia Fund
• Mango Fund
• Melon Fund
• Mushroom Fund
• Nursery Fund
• Olive Fund
• Onion Fund
• Passionfruit Fund
• Persimmon Fund
• Pistachio Fund
• Pineapple Fund
• Raspberry and Blackberry Fund
• Strawberry Fund
• Summerfruit Fund
• Sweetpotato Fund
• Table Grape Fund
• Turf Fund
• Vegetable Fund
• Blueberry Fund
• Industry data and insights

Pear marketing snapshot 2023/24

Hort Innovation was responsible for investing the pear marketing levy into a range of activities to drive awareness and consideration in 2023/24.

2 October 2024

Apple marketing snapshot 2023/24

Hort Innovation was responsible for investing the apple marketing levy into a range of activities to drive awareness and consideration in 2023/24.

2 October 2024

Consumer usage and attitude tracking 2023/24 (MT23201)

This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

21 February 2024

Comms evaluation deep dive modules 23/24 (MT23202)

This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.

21 February 2024

• Ongoing project
• Apple and Pear Fund
• Avocado Fund
• Banana Fund
• Mango Fund
• Mushroom Fund
• Consumer and market research
• Marketing

Apple and pear qualitative research (AP22006)

In 2023, this project conducted qualitative consumer research to inform future marketing efforts in the apple and pear industry.

23 October 2023

• Apple and Pear Fund
• Completed project
• Market research

Pest and disease management (PIPS 4 Profit) (AP22001)

This investment is optimising the Australian apple and pear industry’s approach to integrated pest and disease management (IPDM) with a focus on profitability.

24 October 2023

• Ongoing project
• Apple and Pear Fund
• Pests, diseases and biosecurity

Building sustainable soils (PIPS 4 Profit) (AP22003)

This investment is developing and evaluating strategies and technologies for efficient and reliable apple and pear orchard soil and nutrient management.

27 September 2023

• Ongoing project
• Apple and Pear Fund
• On-farm and crop management

Pear production systems for future climates (PIPS 4 Profit) (AP22002)

This investment is developing more profitable pear orchards that have higher labour use efficiency, produce stable yields of high-quality fruit, use state-of-the-art technology to manage spatial and temporal variation, and collect objective eco-credential data to support low environmental impact production systems.

27 September 2023

• Ongoing project
• Apple and Pear Fund
• On-farm and crop management

Optimising apple production systems (PIPS 4 Profit) (AP22004)

This project will provide a national approach to developing profitable growing systems for apple production across Australia.

27 September 2023

• Ongoing project
• Apple and Pear Fund
• On-farm and crop management