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Marketing

Table grape marketing snapshot 2023/24

Hort Innovation was responsible for investing the table grape marketing levy into a range of activities to drive awareness and consideration in 2023/24.

2 October 2024

Ongoing project

Driving on-farm productivity with augmented technologies for fruit growers (AS23002)

This program is leveraging the latest augmented reality technology to drive on-farm productivity for berry and table grape growers.

2 October 2024

Ongoing project

Chemical residue report to support Australia’s Country Recognition Arrangement (CRA) with Indonesia (2024-2029) (MT24007)

Chemical residue report to support Australia’s Country Recognition Arrangement (CRA) with Indonesia (2024-2029) (MT24007)What is it all about? This project will provide a report of national residue testing data to the Department of Agriculture,

10 September 2024

Ongoing project

Table grapes market access and trade development project (2024-2029) (TG23000)

This investment secures and enhances market access for Australian table grapes through export readiness, capacity building, export compliance, market access, market intelligence, in-market relationships and more.

4 July 2024

Ongoing project

De-risking and future-proofing Australian table grape production (TG23001)

This investment provides the Australian table grape industry and the wider supply chain with industry-specific information and tools to enable producers to de-risk their businesses and future-proof the industry.

25 March 2024

Completed project

International eLearning retail program (AV22017 and MT22501)

This project delivered an engaging and informative online course that educates retail employees from key export countries about Australian produce.

4 March 2024

Ongoing project

Consumer usage and attitude tracking 2023/24 (MT23201)

This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

21 February 2024

Completed project

Chemical residue report to support Australia’s Country Recognition Arrangement (CRA) with Indonesia (MT23000) (MT23002)

This project provided a report of national residue testing data to the Department of Agriculture, Fisheries and Forestry (DAFF) for their utilisation in renewal of Australia’s Country Recognition Arrangement (CRA) with Indonesia.

9 November 2023

Media Release

Banana army poised to defend Aussie plantations

Banana army poised to defend Aussie plantationsBanana growers managing over 600 commercial banana properties along the east coast of Australia are being armed with an arsenal of tools to guard against significant pests and diseases through a $1.7M

18 May 2023