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Marketing

Australian Avocados ‘Our Green Gold’ brand campaign now live!

This marketing update provides a summary of the new domestic brand campaign for Australian Avocados in 2021.

3 May 2021

Ongoing project

National tree crop intensification program (AS18000)

This project is delivering step-change orchard system intensification knowledge, understanding and technical advancements to the almond, avocado, citrus, macadamia and mango industries.

3 May 2021

Completed project

Avocado export readiness and market access (AV17000)

This project bolstered the Australian avocado industry's readiness and capacity to pursue new and improved export market access.

16 March 2021

Completed project Final Research Report

Phenomenom - The Good Mood Food Module (ST19041)

This project, which was completed during 2020, expanded the number of Phenomenom resources available by adding a module that educates children, parents and teachers on the beneficial mood effects of a diet and lifestyle encompassing horticulture products.

22 February 2021

Completed project Final Research Report

eDNA analysis of plant-pollinator relationships to improve Hass avocado production in south-west Western Australia (PH19007)

This project explored a method known as eDNA metabarcoding to determine which insect species and native plants are supporting successful avocado pollination.

12 June 2024

Completed project

Seasonal horticulture labour demand and workforce study (ST19040 and ST20008) (ST19040)

This short project ran in 2020 to understand the impact of COVID-19 on the horticulture sector in accessing and securing their casual workforce. The study provided an 18-month outlook on the casual labour demand across different regions, to support industry discussion on longer-term COVID-19 responses

22 February 2021

Completed project

Avocado industry and market data capture and analysis (AV16006)

This project provided robust industry data to support industry planning and effective supply chain management for the avocado industry.

4 February 2021

Completed project Final Research Report

Avocado industry market data capture and analysis (AV20000)

This investment delivered high-quality industry data to the avocado supply chain to support short—and long-term business-level and industry-level planning and decision-making across the Australian avocado industry.

1 May 2024

Completed project

Scanning technologies for horticulture packhouses (ST19022)

This project investigated the potential of in-line scanning technology to detect market access pest and disease organisms.

11 September 2020

Completed project Final Research Report

Nutrition claims for The Good Mood Food educational website (ST19037)

This investment assessed 70 horticultural commodities for their nutrient composition related to psychological, neurological and energy benefits.

10 December 2020