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Completed project Final Research Report

Avocado claims testing - domestic research 2024/25 (AV24001)

This project is identifying the most compelling health claims that can drive avocado purchases among Australian consumers, especially light buyers.

10 December 2024

Ongoing project

Mushroom supply chain and consumer analytics (MU23003)

This project provides analytics on the Australian mushroom supply chain, the volumes and value of product as it travels through distribution channels and the influences on household buying behaviour.

3 May 2024

Completed project Final Research Report

Mango foodservice research and strategy FY24 (MG23002)

This project delivered a five-year strategy to expand the mango category within the foodservice sector and increase overall mango sales.

8 October 2024

Ongoing project

Stone fruit usage and attitude study (SF23002)

This project is identifying and prioritising growth opportunities for the summerfruit industry at an individual commodity level.

25 March 2024

Ongoing project

Consumer usage and attitude tracking 2023/24 (MT23201)

This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

21 February 2024

Ongoing project

Comms evaluation deep dive modules 23/24 (MT23202)

This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.

21 February 2024

Completed project Final Research Report

Banana In Store Merchandising Program FY23 (BA22505)

This project delivered key insights into the storage and merchandising standards conducted at two major retailer Coles and Woolworths.

23 August 2023

Completed project

Avocado foodservice research and strategy (AV22005)

This project developed a five-year strategy to provide the avocado industry with the insights and direction needed to grow the category’s volume in the domestic food service channel.

28 August 2023

Completed project Final Research Report

Tools and interventions for increasing children’s vegetable knowledge (VG16064)

This investment identified new ways of supplying vegetables to children and helped growers better serve the key consumer market of families with young kids.

31 January 2023

Ongoing project

Nursery usage and attitudes benchmark program (NY22200)

This project is benchmarking consumers’ attitudes and perceptions of the nursery category.

31 August 2022