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International cherries launch events – FY25 (CY24001)
The Australian cherries launch events program aimed to promote Australian Cherries in key Asian markets. Through a series of launch events in cities like Ho Chi Minh City, Guangzhou, Hong Kong, and Taiwan, the program introduced Australian cherries to distributors, retailers, and media.
2 October 2024
International Cherries Tradeshow FHC – FY25 (CY24003)
Australian cherries were promoted in the Chinese market through participation in the Food & Hotel China (FHC) Tradeshow in Shanghai, which took place from November 12 to November 14, 2024.
10 December 2024
International cherries trade events (CY23002)
As part of Hort Innovation’s Grown in Good Nature program, this program has delivered a series of trade events in Vietnam and China to promote Mainland Australian and Tasmanian cherries to local consumers.
25 March 2024
Comms evaluation deep dive modules 23/24 (MT23202)
This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.
21 February 2024
Banana In Store Merchandising Program FY23 (BA22505)
This project delivered key insights into the storage and merchandising standards conducted at two major retailer Coles and Woolworths.
23 August 2023
Nursery usage and attitudes benchmark program (NY22200)
This project is benchmarking consumers’ attitudes and perceptions of the nursery category.
31 August 2022
Collaborative food and wine market development project (HA20005)
This project is delivering a platform to communicate Australia’s common positive attributes, develop common messaging about premium Australian food and wine in four markets and strengthen visibility of Australian branding overseas.
31 August 2022
Australian avocado unique selling proposition (AV20001)
This investment developed a deeper understanding of avocado consumers in key export markets to add genuine value to marketing communication and innovation.
8 April 2022