1-10 of 90 results
Macadamias usage and attitude research study (MC24001)
This project provided the Australian macadamia industry with actionable insights into consumer awareness, usage, and purchase patterns of macadamias, enabling the development and evaluation of effective marketing strategies.
20 September 2024
Avocado claims testing - domestic research 2024/25 (AV24001)
This project is identifying the most compelling health claims that can drive avocado purchases among Australian consumers, especially light buyers.
10 December 2024
Apple and pear qualitative research (AP22006)
In 2023, this project conducted qualitative consumer research to inform future marketing efforts in the apple and pear industry.
23 October 2023
Understanding barriers of non and light cherry buyers (CY22003)
In 2023, this project conducted qualitative research into light/lapsed and medium/heavy cherry buyers to understand their key motivations and barriers to purchasing cherries.
23 August 2023
International avocados evaluation mission (AV22018)
This project gathers reliable qualitative data about key export markets and target customers for the avocado industry, including importers and retail buyers.
22 August 2023
Historic $130M trade alliance to supercharge Aussie horticulture exports
The largest and most ambitious trade initiative in Australian horticulture has been given the green light.
13 August 2023
Fresh and Secure Trade Alliance (FASTA) (AM22000)
The Fresh and Secure Trade Alliance (FASTA) sees key Aussie export stakeholders and authorities joining forces to help protect and grow Australia’s horticultural exports.
13 August 2023
Mushroom foodservice research and strategy (MU22012)
This short project delivered a strategy for the mushroom industry to increase demand for mushrooms within the foodservice sector.
25 February 2024
Avocado qualitative consumer research (AV22010)
This short project is undertaking qualitative consumer research to support the direction of future marketing campaigns for avocados that will be appealing, relevant, distinctive and compelling for consumers, especially light buyers.
3 July 2023
Marketing campaign evaluation modules FY22/23 (MT22200)
This project examined the impact of Hort Innovation’s Apple and Pear, Avocado, Banna, Mango, Mushroom and Sweetpotato levy-funded marketing campaigns.
4 December 2023