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Marketing

Lychee marketing snapshot 2023/24

Hort Innovation was responsible for investing the lychee marketing levy into a range of activities to drive awareness and consumption in 2023/24.

2 October 2024

Ongoing project

Lychee industry communications and development program (LY23001)

This program enhances the adoption of best practices by sharing information with Australian lychee growers through different communication channels.

27 March 2024

Completed project Final Research Report

Lychee industry communications program (LY20000)

This investment was responsible for effectively communicating the findings of levy-funded R&D and other relevant industry news to industry stakeholders

28 February 2024

Ongoing project

Consumer usage and attitude tracking 2023/24 (MT23201)

This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

21 February 2024

Ongoing project

Strategic Agrichemical Review Process (SARP) 2023 updates (MT23001)

This project delivers the 2023 Strategic Agrichemical Review Process (SARP) for each of the following industries: almond, avocado, banana, berry, lychee, macadamia, melon, olive, onion, papaya, passionfruit, pineapple and summerfruit.

7 November 2023

Media Release

Banana army poised to defend Aussie plantations

Banana army poised to defend Aussie plantationsBanana growers managing over 600 commercial banana properties along the east coast of Australia are being armed with an arsenal of tools to guard against significant pests and diseases through a $1.7M

18 May 2023

Media Release

$6M investment in Australian horticulture skills and leadership(2)

$6M investment in Australian horticulture skills and leadershipGROWERS AROUND THE NATION are eligible to apply for a range of levy-funded capability building opportunities being delivered through Hort Innovation. Hort Innovation chief executive

7 May 2023

Media Release

Science-backed $9.5M approach to bolster Aussie produce reputation

Science-backed $9.5M approach to bolster Aussie produce reputationAustralia’s reputation for delivering high-quality produce is set to get even better following a $9.5M injection into pest and disease risk management measures for safe trade. While

17 April 2023

Media Release

Scientists bring flies to Varroa Mite Red Zone

Scientists bring flies to Varroa Mite Red ZoneIN AN AUSTRALIAN FIRST, researchers will be releasing pollinator flies in the Coffs Harbour biosecurity Red Zone in an effort to fortify close to 1500 hectares of berry crops in the area. Growers in the

28 March 2023